The African Business Aviation Association (AfBAA) has launched a major research initiative aimed at providing the most comprehensive data-driven assessment of business aviation across Africa, as part of efforts to improve industry understanding, strengthen advocacy, and support long-term sector growth.
The multi-phase study, which is already underway, is being conducted by independent behavioural economics and strategic marketing consultancy Seefeld Group. Initial findings are expected to be presented at the Aviation Africa conference in Nairobi, Kenya, scheduled for September 9–10, 2026.
AfBAA said the project is designed to address longstanding information gaps within Africa’s business aviation sector by generating reliable data on fleet composition, operational activities, maintenance trends, economic impact, and public perception. The association believes the findings will provide operators, investors, regulators, and policymakers with credible insights to support strategic decision-making and industry development.
According to AfBAA Chairperson, Dawit Lemma, the research represents a critical step toward building a stronger and more resilient business aviation ecosystem across the continent.
He noted that much of the existing information about African business aviation is fragmented, anecdotal, or perception-driven, making it difficult for stakeholders to accurately assess opportunities and challenges within the sector.
Lemma said the study would establish a solid foundation for smarter investments, enhanced safety initiatives, stronger advocacy efforts, and more sustainable business operations. He added that the project would help challenge misconceptions by aggregating and analysing objective data on how business aviation supports economic activity and connectivity across Africa.
The first phase of the research will adopt a technical, data-first approach, covering fleet analysis, economic assessments, maintenance activities, and a review of media narratives surrounding the industry. The scope of the study will extend beyond business jets to include turboprops, helicopters, and unmanned aerial vehicles (UAVs), reflecting the diverse nature of AfBAA’s membership and Africa’s evolving aviation landscape.
President of Seefeld Group, Charles Porteous, described Africa as one of the world’s most dynamic yet least understood business aviation markets. He said the research would provide stakeholders with credible, evidence-based intelligence capable of supporting informed policymaking, stronger advocacy, and sustainable industry expansion.
AfBAA said the initiative forms part of its broader strategy to increase the visibility of business aviation across the continent, strengthen engagement with global industry bodies, and deliver greater value to members. The association believes the research will serve as a vital resource for shaping future investments, improving operational resilience, and unlocking new opportunities within Africa’s growing aviation sector.
