British Airways has taken First class travelling experience to a whole new level with the improvement in its range of champagnes and English sparkling wines for customers. This improvement which kicked off in the month of August and is a part of its £4.5 billion investment across the airline over the next five years is also expected to cover its Club World (long-haul business class) cabin.
The airline, which serves more than two million bottles of bubbles a year, will now offer:
· Canard-Duchêne Charles VII Champagne
· Champagne Jeeper Brut Grand Rosé
· Gusbourne, English Sparkling Wine
· Lanson Rosé Champagne
Club World Cabin
· Canard-Duchêne Cuvee Léonie Brut Champagne
· Champagne Besserat de Bellefon Rosé
Castelnau champagne will continue to be served in the airline’s business class Galleries Lounges, while Laurent-Perrier’s Grand Siècle will also still be served in First.
Improved food and drink represents part of the airline’s ongoing £4.5bn investment for customers. Of that, £600m is being invested in Club World, focusing on a new restaurant style dining service and a new sleep proposition with luxurious bedding by The White Company.
Lounges are also benefitting from the investment and the airline has already unveiled new lounges in Rome and Aberdeen, with another new lounge due to open in New York later this year, followed by Geneva, San Francisco, Johannesburg, Chicago and Heathrow.
Colin Talbot, British Airways’ head of catering, said: “With investment well underway for our customers, we are committed to continuing to improve the variety of food and drink on offer. We blind test all our wines and these options performed incredibly well both on the ground and in the air.”
British Airways’ £4.5 billion investment for customers over the next five years, also includes the installation of the best quality WiFi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.