Meet Sama, the world’s first AI-powered digital human cabin crew, now soaring onto Instagram as Qatar Airways’ innovative ambassador. Through her account, @SamaOnTheMove, Sama offers followers a unique blend of travel tips, personal anecdotes from layovers, and behind-the-scenes glimpses of life as a cabin crew member—all infused with creativity and a human touch.
Unveiled at ITB Berlin 2024 to widespread acclaim, Sama symbolizes Qatar Airways’ commitment to blending cutting-edge technology with emotional engagement. As the first digital cabin crew to debut on social media, she bridges the gap between innovation and personal connection, resonating with a digitally native global audience.
Qatar Airways Senior Vice President of Marketing and Corporate Communications, Mr. Babar Rahman, remarked, “Introducing Sama on Instagram reflects our vision of combining human connection with technological innovation. Sama embodies the future of travel—personal, engaging, and connected to meaningful experiences. Her presence redefines how we humanize our brand and create moments that inspire our audience.”
Sama’s content highlights Qatar Airways’ extensive network of over 170 destinations. Whether she’s uncovering hidden gems in Paris, sharing city navigation tips, or offering a behind-the-scenes look at life in the skies, Sama inspires followers to explore cultures, traditions, and destinations from her unique perspective.
Follow Sama on Instagram at instagram.com/SamaOnTheMove and join her journey to experience the future of travel storytelling, one inspiring post at a time.
